Sanskriti Shree Gupta | The Soft Hustler
Welcome to The Soft Hustler—where thoughtful ambition meets creative clarity.
I’m Sanskriti Shree Gupta, a digital marketing professional with a keen eye for strategy and storytelling. With hands-on experience across performance marketing, content creation, and brand growth, I’ve worked with brands and businesses that believe in scaling with intent, not noise.
But this blog? It’s personal. It’s everything that doesn’t quite fit into a résumé—ideas, reflections, marketing trends, career pivots, books that changed me, and the occasional existential spiral (served with coffee, of course).
What I Do (Professionally)
With a background in digital marketing and performance strategy, I work on:
- Social Media Strategy
- Facebook & Google Ads
- Performance Analytics
- Brand & Campaign Management
- Content that doesn’t just sell—but speaks
My work isn’t about vanity metrics. It’s about impact. I bring brands to life online, and help businesses speak their truth—authentically and intentionally.
Why The Soft Hustler?
Because I don’t romanticize burnout. I believe in ambition, yes—but not at the cost of presence or peace.
This is a space for anyone who’s trying to build something real, without pretending to have it all figured out. It’s for the ones who are soft but strategic, calm but relentless.
Beyond the Metrics
When I’m not analyzing ad results or crafting campaigns, you’ll find me:
- Lost in a fantasy novel
- Bingeing a classic sitcom for the 1000th time
- Creating moodboards that probably say more than words ever could
What You’ll Find Here
This blog is a blend of:
- Marketing insights & digital learnings
- Honest takes on career, creativity & being 20-something
- Book recs, writing thoughts & storytelling inspiration
- A few bold rants and quiet reflections
Whether you’re a fellow marketer, aspiring creator, or just curious—thank you for being here.
This is just the beginning, and I’m building in real time.
Let’s create something that lasts.
– Sanskriti